We specialize in seed-stage investments in e-commerce and CPG brands with a strategic focus on achieving an exit within 5-10 years. Our goal is to add value to the founder’s journey not just by providing capital, but also with our expertise in global marketplace management, operations, acquisitions, and the extensive services Purple Pepper provides.
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In 2025, Purple Holdings is aiming to expand its investment portfolio with five standout brands that have achieved product-market fit in at least one channel. If your brand aligns with our vision, we invite you to register below to pitch to our investment team.

At Purple Holdings, investments are not the only opportunity on the table - we also actively pursue acquisitions. We have successfully completed the acquisition of Paper & Pear, a leading player in home storage organization. P&P specializes in spice, kitchen, and laundry labels. This acquisition of a client opened our eyes to the limitless possibilities that can blossom from strong, strategic partnerships. 
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Our team is equipped to manage several brands while ensuring each receives the attention it deserves. We are particularly fond of the beauty, supplement, and gifting categories. If you are considering an exit, we would be delighted to strategize and explore how we can achieve your goals together.

Some of our brands include the following:

We also have our own in-house brand expanding our unique portfolio of products developed with our closely tied strategic partners!

Check out our Amazon offerings here!